Rethinking SEO Meta Descriptions and the Search Engines that Love Them

seo-meta-description

Day 1 Week 1 of any SEO training and I guarantee you hear the “importance of meta descriptions” at some point or another. Everyone loves

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Website Trust, Authenticity, and Credibility Factors

In 2016, website visitors and online customers are smarter and more savvy than ever. They are also much more cautious of online businesses and weary

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Major Google Update: Penguin 4.0

Earlier today Google released an official blog post confirming that Penguin 4.0 has been released, and it is now part of the core algorithm. We’ve

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SEO: What website access do I need to start SEO?

Beginning an SEO contract with a customer is the beginning of a trusting relationship. In addition to the fact that your customer has just handed

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How to Report a Website to Google

Editors note: we are not a website removal tool nor do we offer this as a service, this is merely a “howto” post to get

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Types of Google Penalties Explained

The majority of SEO’s have a very healthy fear of being penalized by Google. It’s scary because we put lots of long and hard hours

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SEO: Targeting Multiple Cities While Not Looking Like a Doorway Page

Doorway pages, city pages, location pages…there are many names for these pages on a website but they all aim to achieve the same thing. They

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Calculate Organic CTR (Click Through Rate) and Conversion Rate

excel conversion rate CTR click through rate

This article will outline exactly how to calculate the click through rate or CTR of a website using Microsoft Excel or using a simple calculator.

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#SearchLove Boston SEO Conference Wrap Up

It went by so fast! Search Love was a huge success and I’m so glad I made it. I’d just like to start off by

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How the SEO Experts Reacted When Penguin 1.0 Launched

Forward: First off I’d just like to acknowledge that I’m kind of a hypocrite for posting this, so let’s get that out of the way.

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