What is Microcopy?
At the cornerstone of any user experience, is a very subtle form of copy: microcopy. Microcopy is found on every website, from the
Crafting an SEO Friendly 404 Page
Let's face it, as SEO's 404 errors are something we have to deal with. Some people freak out when they see a
A (technical) SEO’s Guide to Emoji’s
At this very moment in time, somewhere in a skyscraper in NYC or San Francisco there is a team of 10 or more
Google Hates Your WordPress Theme
Inexperienced & amateur "web developers" are building shoddy and unprofessional websites and themes at an alarming rate. As a digital marketing agency, we are
Rethinking SEO Meta Descriptions and the Search Engines that Love Them
Day 1 Week 1 of any SEO training and I guarantee you hear the "importance of meta descriptions" at some point or another.
Website Trust, Authenticity, and Credibility Factors
In 2016, website visitors and online customers are smarter and more savvy than ever. They are also much more cautious of online businesses
Major Google Update: Penguin 4.0
Earlier today Google released an official blog post confirming that Penguin 4.0 has been released, and it is now part of the core
SEO: What website access do I need to start SEO?
Beginning an SEO contract with a customer is the beginning of a trusting relationship. In addition to the fact that your customer has
Types of Google Penalties Explained
The majority of SEO's have a very healthy fear of being penalized by Google. It's scary because we put lots of long and
SEO: Targeting Multiple Cities While Not Looking Like a Doorway Page
Doorway pages, city pages, location pages...there are many names for these pages on a website but they all aim to achieve the same
Calculate Organic CTR (Click Through Rate) and Conversion Rate
This article will outline exactly how to calculate the click through rate or CTR of a website using Microsoft Excel or using a simple
#SearchLove Boston SEO Conference Wrap Up
It went by so fast! Search Love was a huge success and I'm so glad I made it. I'd just like to start
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