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Breadcrumbs can be traced back for decades as a staple in web designs on websites large and small. Over the years, their importance have...

We get asked quite often: what tools do you do to perform an SEO audit? The short answer: we don't use many tools,...

In the past few years, we've encountered a number of scenarios where we start working with a new client, and 2-3 months later the...

At the cornerstone of any user experience, is a very subtle form of copy: microcopy. Microcopy is found on every website, from the smallest...

In 2016, website visitors and online customers are smarter and more savvy than ever. They are also much more cautious of online businesses and...

Beginning an SEO contract with a customer is the beginning of a trusting relationship. In addition to the fact that your customer has just...

Doorway pages, city pages, location pages...there are many names for these pages on a website but they all aim to achieve the same thing....

This article will outline exactly how to calculate the click through rate or CTR of a website using Microsoft Excel or using a simple calculator....

It is time to set the record straight about 404 errors. That is, from an SEO perspective anyway. For many years I've...

You may not realize it but in websites all over the world, backlinks are rotting faster than a honey tomato in the bottom drawer...

Periscope is the hot new social network that everyone is talking about right now. Now owned by Twitter, Periscope is a live broadcasting...

This week, we would like to take this opportunity to answer a very popular question that we get asked at least a few times...