• content cleanup
    SEO: Content Cruft Cleanup Case Study

    July 7, 2025

    Update (April 2026): I re-ran this whole cleanup with an AI agent and two MCP servers. Same methodology, very different tooling. See the follow-up: Content...

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  • Website Launch (Live) & Website Transfer Checklist

    November 19, 2019

    Here at Elite Strategies we are all about the 3 P's of consulting: people, process, and product. People, the people that make and...

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  • wordpress site speed optimization seo
    The Ultimate WordPress Site Speed Guide for SEO

    February 22, 2019

    If you've been in the SEO game long enough, you'll know that site speed is a huge factor when it comes to ranking and overall...

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  • seo breadcrumbs
    Breadcrumbs and SEO: A mandatory ingredient in any SEO strategy

    July 31, 2017

    Breadcrumbs can be traced back for decades as a staple in web designs on websites large and small. Over the years, their importance have...

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  • what is microcopy
    What is Microcopy?

    December 29, 2016

    At the cornerstone of any user experience, is a very subtle form of copy: microcopy. Microcopy is found on every website, from the smallest...

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  • website trust factors
    Website Trust, Authenticity, and Credibility Factors

    October 18, 2016

    In 2016, website visitors and online customers are smarter and more savvy than ever. They are also much more cautious of online businesses and...

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  • 404 errors
    It’s OK to have 404’s

    April 15, 2016

    It is time to set the record straight about 404 errors. That is, from an SEO perspective anyway. For many years I've...

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  • link rot
    SEO: Avoiding link rot with your aging website

    February 24, 2016

    You may not realize it but in websites all over the world, backlinks are rotting faster than a honey tomato in the bottom drawer...

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  • facebook open graph
    Why does my website look horrible when I share on Facebook or Twitter?

    August 31, 2015

    This week, we would like to take this opportunity to answer a very popular question that we get asked at least a few times...

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  • Impress your SEO boss with these Linux command line tricks

    July 22, 2014

    Leveraging the Lynx browser In my opinion, viewing your site in lynx is one of the most powerful SEO tools at your disposal. For those...

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  • featured image
    Developing a Featured Image Standard for Your Blog

    March 21, 2014

    A featured image, otherwise known as a post thumbnail is a feature popularized by WordPress that allows bloggers to highlight an image in their...

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