The writing is on the wall people, it is time to listen up: if your website is not mobile friendly, you are losing search engine traffic and potential customers.
Over the past few years Google has politely made references that having a mobile site can be beneficial to users. We’ve seen a lot of blog posts, videos, tweets and updates from Google proclaiming the coming of the mobile revolution and how to prepare for it.
“U.S. Mobile Internet Traffic Nearly Doubled This Year”: http://t.co/qpzNsEC9gj A good 2014 resolution? Get ready for mobile.
— Matt Cutts (@mattcutts) December 25, 2013
To put things in perspective, Google has recently announced the launch of a new tool that makes things black and white for website owners. The new mobile testing tool will run a quick scan of your website and then give it either a “pass or fail.”
To make their point even more, Google search engine has decided to actually indicate if the site is mobile friendly or not. Can you say mobile click through rate?
If that isn’t enough for you to realize you need a mobile friendly website, Google has embedded a new feature within Webmaster Tools that will issue warnings for non-mobile friendliness. This announcement came about a few weeks before the last announcement and made a lot of webmasters happy with this new feature within WMT.
I’ll close with an excerpt from one of Google’s latest posts:
[quote] “We strongly recommend you take a look at these issues in Webmaster Tools, and think about how they might be resolved” [/quote]
Nuff’ said. Check yoself.