In 2011 we embarked upon an organic search strategy for a local painter. This painter was a 1 man show, with 1 truck, and worked for himself for 20 years in a small town. As a client, his needs were very simple: he wanted more customers, and didn’t care how we did it. So we did what we do best. We started building links, doing outreach, building his social media properties, etc. Within a few weeks, website visitors were up, and his phone started to ring just a little bit more.
2 months later, things were going great! We didn’t knock it out of the park, but our client was very happy. His phone was ringing a lot more, and he even asked his wife to quit her part time job in order to help him manage the business.
Then one day, a very short email came in:
Dear Mr. Parker,
We would like to receive a quote on painting our exterior building. We have 3 walls that need to be painted that are roughly 30×10 each wall. Please forward us your best quote.
Sincerely,
XXX
This may have seemed like a normal lead, but it was actually the property manager from the local University, and was looking to have someone take over the contract for their school! This potentially turned into a massive client for our client, and has since changed everything in his life.
We attribute a lot of this to having great search engine visibility and a little bit of luck. We built a form into the sidebar of each page to make it easy for people to get a quote, and made the page very easy to navigate. We also made the page look like an A1 professional painter, even though he was just 1 guy. It gives us the chills when things like this happens. One never knows when that next big client is going to come about, but one thing is for sure: you want to be visible when it happens.
There are many SEO case studies that we’ve done over the years but none of them compare to this one.
This case study is by Elite Strategies, a Boca Raton, FL SEO and web design agency serving South Florida, Palm Beach County, and clients nationwide. Talk to our team about applying the same approach to your site.
