
SEO: Content Cruft Cleanup Case Study
July 7, 2025
Update (April 2026): I re-ran this whole cleanup with an AI agent and two MCP servers. Same methodology, very different tooling. See the follow-up: Content...
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Website Launch (Live) & Website Transfer Checklist
November 19, 2019
Here at Elite Strategies we are all about the 3 P's of consulting: people, process, and product. People, the people that make and...
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The Ultimate WordPress Site Speed Guide for SEO
February 22, 2019
If you've been in the SEO game long enough, you'll know that site speed is a huge factor when it comes to ranking and overall...
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Breadcrumbs and SEO: A mandatory ingredient in any SEO strategy
July 31, 2017
Breadcrumbs can be traced back for decades as a staple in web designs on websites large and small. Over the years, their importance have...
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What is Microcopy?
December 29, 2016
At the cornerstone of any user experience, is a very subtle form of copy: microcopy. Microcopy is found on every website, from the smallest...
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Website Trust, Authenticity, and Credibility Factors
October 18, 2016
In 2016, website visitors and online customers are smarter and more savvy than ever. They are also much more cautious of online businesses and...
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It’s OK to have 404’s
April 15, 2016
It is time to set the record straight about 404 errors. That is, from an SEO perspective anyway. For many years I've...
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SEO: Avoiding link rot with your aging website
February 24, 2016
You may not realize it but in websites all over the world, backlinks are rotting faster than a honey tomato in the bottom drawer...
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Why does my website look horrible when I share on Facebook or Twitter?
August 31, 2015
This week, we would like to take this opportunity to answer a very popular question that we get asked at least a few times...
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Impress your SEO boss with these Linux command line tricks
July 22, 2014
Leveraging the Lynx browser In my opinion, viewing your site in lynx is one of the most powerful SEO tools at your disposal. For those...
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Developing a Featured Image Standard for Your Blog
March 21, 2014
A featured image, otherwise known as a post thumbnail is a feature popularized by WordPress that allows bloggers to highlight an image in their...
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