If you’re hip to the SEO scene, surely you’ve noticed that SEOmoz has re-branded to simply: Moz.
Anyone who has ever done a re-brand knows that it isn’t easy, and there are always unforeseen issues that could come up.
Anyway, Moz’s people discovered that a similarly named marketing company named “Doz” (the anti-Moz???) appeared on their radar recently.
So they did what any other enterprise level company would do: throw some lawyers at the problem.
Moz is has filed a petition to cancel the trademark stating that “Doz” would cause confusion within the industry. The petition was filed several months ago, but this has all just come about right after the SEOmoz / Moz rebranding.
Doz filed their trademark back in December of 2012 and probably never considered that Moz would be named as such in the future.
Hello I'm Patrick Coombe and I'm the CEO and Founder of Elite Strategies, an agency I started in 2009. One of the main reasons I love blogging about SEO is the research it takes to come up with the posts. It allows me to not only write about what I love, but to learn more about the industry in the process. I hope you enjoyed this post, if you did consider sharing it or even better linking to it!
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