Mashable wrote a piece called “The Scary Side of Schema” where they stated:
“Schema.org might also tempt search engines to directly answer questions on the results page. This will eliminate the need to actually visit the site that helped to provide the information”
It opened up a whole new world of possibilities for SEO’s and webmasters everywhere.
4-5 years ago, if you wanted to find a new place to eat, the process would go something like this:
These days finding new information on a restaurant looks something like this:
Recently when Google announced that it was now able to display restaurant menus within search results, it was a big announcement for SEO’s and technologists around the world.
The addition of menus in the search results was really the last nail in the coffin for restaurant websites.
Really, there is no reason for anyone to visit a restaurant website any longer.
In addition, Google keeps adding cool new features in this space such as the ability to sort Restaurants by what time they are open. Another handy convenience feature that users will love.
I tried to think of every reason I could come up with for why someone would go to a restaurant website:
Hours of operation
Driving directions
Location
Phone number
Reviews
Menu
The game is pretty much over, it is all available on any given SERP.
Sure, the majority of websites still don’t have menus indexed yet but it is definitely improving by the day.
There are also extenuating circumstances such as online ordering and other functions that still exist, but overall Google is owning the restaurant game.
