There is no doubt about it, the webs best designers and brands are moving towards a much cleaner and flatter look and feel.
This is evidenced by countless websites as well as mega brands such as the Apple iPhone and Microsoft switching their entire look and feel to a “flat” one.
Microsoft is flat across the board (no pun intended) in their newest website, phones, tablets, and operating systems.
Countless other websites are also switching to a flat look, such as Mailchimp.
Google’s new logo has basically made the following changes:
the new Google logo has shed the drop shadow element from the letters
as a result of the drop shadow being “dropped” from the logo, it gives the appearance of lighter colors
the new Google logo has also shed the beveled effect which gives the logo a much more “flat” effect.
Google’s new logo, rolling out now.
I like it, I really do but then again I generally like any kind of innovation.
Modern websites are shedding its 3D and skeuomorphic designs in favor of flatter, minimalistic and thinner designs. Modern website browsers demand simplicity, and older designs with all sorts of drop shadows and other faux 3D elements made websites confusing and difficult to navigate.
Google’s newest logo change is just a reflection of the overall climate of the web.
New Google Logo Png
New Google Logo JPEG
More Google Changes
Google is also ditching the navigation bar across the top of Google’s home page and product pages in favor of a less invasive menu that will drop down when clicked.
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Hello I'm Patrick Coombe and I'm the CEO and Founder of Elite Strategies, an agency I started in 2009. One of the main reasons I love blogging about SEO is the research it takes to come up with the posts. It allows me to not only write about what I love, but to learn more about the industry in the process. I hope you enjoyed this post, if you did consider sharing it or even better linking to it!
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