Earlier this month, Twitter announced a new feature they were rolling out called “Custom Timelines.” This new feature will enable users to compile lists of Tweets within TweetDeck and embed them, share them, or link to them.
To wrap your mind around it, it is kind of like a Twitter list, but instead of people it is for Tweets.
Getting it setup is easy, log into TweetDeck and get situated.
Click on the giant + (plus) sign on the right hand side and you will see a very familiar box pop up, with a few new options.
Select “custom timeline” and follow along.
Add your newly named Twitter Custom Timeline to TweetDeck. Once it is added, fill in the description. Remember, what you name it and describe it will most likely be made publicly available at some point so keep that in mind.
Now this is where the magic happens. In this example, lets pretend that we are on the social media marketing team for Macy’s. Tomorrow is a huge day being that it is the Macy’s Thanksgiving Parade and everything, so we are going to create a custom Twitter Timeline to showcase some of the Tweets relating to this upcoming event.
Next, we launch a new search within TweetDeck with targeted keywords “Macy’s Parade” or something along those lines.
At this point, we are satisfied with the results since it appears there are 10’s if not 100’s of thousands of results to choose from, so we add the column to TweetDeck.
Now you should see 2 columns within TweetDeck all the way to the right: your Custom Timeline, and your search results.
From here, look for the “move” cross-arrows and drag those bad boys from the search column over to the Custom Timeline.
Rinse and Repeat. Find the Tweets that are the most relevant / interesting to what your goals are and add them to the timeline. Once you are satisfied with your Tweet compilation, you can now share, link, Tweet, or embed this Custom Timeline.
Embedding, Tweeting, and linking to a Custom Timeline is very easy.
Within TweetDeck, find the “share” link within the Custom Timeline you want to share and navigate to the desired link.
By selecting “View on Twitter.com” this will allow you to link to your Custom Timeline, share it on other social networks, or Tweet it out to the world.
Endless Marketing Possibilities
This example only illustrates a very small portion of what can be done with Twitter and Custom Timelines. During this blog post I thought of a ton of really cool and creative ways to leverage this for fun and profit:
develop a Custom Timeline as part of an overall client report outlining mentions within the past week / month etc
use Custom Timelines to keep track of your own brand mentions
use Custom Timelines as a tool to measure post success
implement a Custom Timeline after a major sporting event to give an overview of highlights
create a Custom Timeline after a news event or catastrophe to create a historical reference of what transpired
Again, these were just a few ideas that I thought up during this process.
Only time will tell what this new feature will bring to the table, and I can’t wait to see more uses for Twitter Custom Timeline.
Hello I'm Patrick Coombe and I'm the CEO and Founder of Elite Strategies, an agency I started in 2009. One of the main reasons I love blogging about SEO is the research it takes to come up with the posts. It allows me to not only write about what I love, but to learn more about the industry in the process. I hope you enjoyed this post, if you did consider sharing it or even better linking to it!
Let’s examine Twitter for instance. According to Digital Marketing Ramblings, the average Twitter user follows 208 people and spends 170 minutes a month accessing the site. Now I’m sure as one of the numbers increases the other number increases as well, yet it provides a good ratio for judgment. Unless…
It is no secret, you can literally buy 100s or 1000s of Twitter accounts for just a few dollars. Just do a Google search for "buy Twitter accounts" and you will be presented with a number of vendors that are selling Twitter accounts for just pennies. There are bots, programs,…
Ever actually tried to find a cover or profile template for Facebook / Google+ / Twitter? It is like swimming through a sea of murky SPAM. A lot of the social media templates that are out there on the web are very confusing and difficult to manipulate for a non-savvy…