Leveraging Google Answer Boxes to Yield SEO Content Ideas

Google’s Answer Boxes and Featured Snippets are the skinny jeans of SEO right now: they are soooooo in style. In today’s post we’re not going

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SEO: Dwelling on Dwell Time (The Hidden Analytics Metric)

Dwell Time or “dwellz” as the young SEO’s in our office like to call it (ok , no one really calls it that) is a

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Breadcrumbs and SEO: A mandatory ingredient in any SEO strategy

Breadcrumbs can be traced back for decades as a staple in web designs on websites large and small. Over the years, their importance have grown

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SEO: Content Cruft Cleanup Case Study

If you’ve been paying attention to a lot of the case studies in various SEO blogs, you’ll see more and more articles about content pruning,

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What exactly is a manual SEO audit?

manual seo audit

We get asked quite often: what tools do you do to perform an SEO audit? The short answer: we don’t use any tools. The long

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A History of Famous Google Penalties

history of google penalties

Over the past 2 decades there have been a number of high profile Google search penalties. These penalties range from innocent mistakes, to blatant disregard

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Inheriting an SEO Penalty from Another SEO Company

In the past few years, we’ve encountered a number of scenarios where we start working with a new client, and 2-3 months later the client

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Tumblr SEO: An Internet Marketers Guide to Owning Tumblr

An Intro to Tumblr SEO Hello there to our loyal followers and new fans alike.  Today we will be talking about the wonderful world of

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What is Microcopy?

At the cornerstone of any user experience, is a very subtle form of copy: microcopy. Microcopy is found on every website, from the smallest of

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Crafting an SEO Friendly 404 Page

404 SEO image

Let’s face it, as SEO’s 404 errors are something we have to deal with. Some people freak out when they see a 404 error, others

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