500 SEO Tips

May 2014 Update: we made this list up as a total joke last year over the course of a few months basically to mock all of the generic “top X lists”

Hope you enjoy.  🙂

  1. write Good Content
  2. use a CMS like WordPress
  3. use Facebook
  4. integrate Facebook to your website, somehow
  5. engage Readers
  6. attract Fans
  7. use keyword rich Title Tags
  8. don’t forget Yahoo
  9. or Bing
  10. use images in blog posts
  11. site load speed is key
  12. ahrefs.com is a good tool
  13. be humble
  14. read other peoples blogs
  15. attend conferences
  16. learn programming
  17. learn HTML & CSS
  18. write good code
  19. minify stuff
  20. image spriting
  21. have a fast server (host)
  22. use Google Webmaster Tools
  23. drink redbull
  24. work all day and all night
  25. contribute to the community
  26. write guest posts
  27. don’t participate in link exchanges
  28. don’t use automated tools
  29. don’t buy links
  30. it won’t happen overnight
  31. don’t choose keywords, let keywords choose you
  32. use robots.txt smartly
  33. .htaccess is your friend
  34. meta keywords is still relephant, just not with Googz
  35. learn how to spell Canonicalization
  36. don’t get hung up on EMD’s
  37. duplicate anything is bad
  38. cite accordingly
  39. watch your OBLs
  40. learn your acronyms
  41. duplicate metas and titles = bad
  42. know your audience
  43. use analytics
  44. optimize your most popular pages
  45. review your content
  46. sitewide links can be dangerous
  47. use keyword in title and meta tags
  48. title tags should never exceed 70 characters
  49. meta descriptions should never exceed 140 characters
  50. use brandable anchor text for inbound links
  51. ask for a link from affiliations you are a member of
  52. ask your mom for a link from her social club
  53. edu links are good, but so are .com and .net links
  54. gov links are also good, but so are others
  55. get links from high PR sites
  56. get links from high page authority sites
  57. get links from high domain authority sites
  58. get links from social media profiles that are active and engaging
  59. make sure your site is a consistent theme
  60. image links are great
  61. create viral content
  62. get links from your friends
  63. network with colleagues about links
  64. keep content up to date
  65. don’t use Flash
  66. google likes WordPress
  67. watch your file sizes
  68. use image alt tags
  69. describe your images
  70. you can also caption your images
  71. please, don’t ever use frames
  72. web 2.0 properties can be amazing assets
  73. just don’t ever “buy” them in “packs of 20”
  74. don’t listen to anyone who uses the word “link pyramid”
  75. join SEO forums
  76. contribute to SEO forums
  77. only use 301s for permanent redirects
  78. get as many links as possible (as long as they are legit)
  79. use h1 tags
  80. also use h2 h3 h4 etc tags
  81. stick your keyword in them from time to time
  82. only “target” a few keywords per page
  83. don’t target all of your keywords on every page
  84. use rich content (bold, italic, etc)
  85. use videos within your content
  86. make your own videos
  87. use other people’s videos
  88. write PDF’s and submit them to slideshare.net
  89. inner-link your site for better PR
  90. learn and love Page Rank
  91. check your OBLs for SPAM and low PR etc
  92. don’t get links from porn sites (unless you are a porn site)
  93. don’t use the “f” word (or other bad language)
  94. moderate your comments
  95. approve good comments
  96. always respond to comments, when warranted
  97. use breadcrumbs
  98. keep your site simple
  99. popular pages go in the nav bar
  100. stick keywords in the URL
  101. use Google+
  102. rich snippets help increase conversion
  103. verify authorship for your site
  104. use Tumblr to get some great niche visits
  105. use Piwik
  106. be humble, ask questions
  107. always have a backup plan
  108. register a second domain
  109. update social profiles often
  110. tweet your brains out
  111. get tweets from celebrities
  112. use text transcripts of your videos
  113. ego = uptime
  114. check your grammar
  115. always splel thinkgs write
  116. don’t over use your keyword
  117. don’t use prepositions, conjunctions in your URL
  118. learn about open graph
  119. implement open graph for better conversion and linking
  120. stay away from too many url parameters
  121. do not ever use a link farm
  122. do not use link directories (unless it is a specialized and moderated niche)
  123. never respond to an email asking for a link
  124. never send an email asking for a link (unless maybe you were referenced)
  125. do send emails asking to contribute on relevant topics
  126. don’t hide links (Google reads code, not text)
  127. don’t hide anything
  128. don’t cloak
  129. don’t use doorway pages
  130. don’t use pop-ups
  131. don’t use pop-unders
  132. use Pinterest.com
  133. don’t give up
  134. write meaningful content
  135. write content that your readers like
  136. ask your readers what content they want
  137. don’t be a stiff blog author (have fun!)
  138. google+ communities are trending (stay tuned)
  139. put your address in your footer
  140. put your phone number and company name in footer
  141. standardize your name, address and phone number
  142. make sure your name, address and phone number are the same on all sites
  143. earn links
  144. verify your site in Google Maps
  145. social signals are good for SEO
  146. remove bad links
  147. disavow only when all else is lost
  148. reconsider only when you have failed
  149. get a mobile version of your website
  150. get a responsive theme
  151. long tail keywords can bring in lots of visitors
  152. get creative with title tags
  153. write a description that people can’t resist clicking
  154. create a flat site architecture
  155. have a clean url structure
  156. check your Page Rank often
  157. know your popular exit pages
  158. know your bounce rate
  159. facebook Edgerank
  160. know your most popular referring domains
  161. learn where type in traffic is coming from
  162. stay away from adsense schemes
  163. use SEOmoz tools
  164. read Distilled blog
  165. know your most popular entry pages
  166. block bad IP’s
  167. use good infographics
  168. donate your time to get a link
  169. learn the difference between page and site seo
  170. don’t worry about your SERPs
  171. track your SERPs, don’t obsess over them
  172. don’t focus on Page Rank
  173. don’t ever use article directories, ever
  174. don’t buy links by the 100, just don’t buy links
  175. don’t use keywords over and over and over to get better ranking
  176. tell Google if your site moves
  177. make sure your content is REALLY unique
  178. check your sites indexation with site:yoursite.com
  179. talk about SEO with people that want to learn
  180. post on Google+ every day
  181. memorize the Google Webmaster Tools Guidelines
  182. study why Penguin happened
  183. learn from mistakes of those who were penalyzed
  184. study why Panda happened
  185. build a community
  186. social proof = conversions = low bounce = rankings
  187. learn and love Microsoft Excel
  188. use Majestic SEO
  189. blog about what’s going on
  190. make an EPIC blog post
  191. blog about “evergreen” subjects
  192. learn something new every day
  193. learn data analysis
  194. write things on a white board and discuss
  195. go to meetups
  196. find real life SEO friends
  197. don’t offer cheap affiliate products on your site
  198. check links in Google Webmaster Tools
  199. verify your site in Bing
  200. use Bing Webmaster tools (seriously)
  201. collect emails
  202. make URLs friendlt in .htaccess with files magic
  203. use a kml file
  204. submit your xml sitemap to webmaster tools
  205. install social apps on your phone
  206. don’t use a MAC
  207. learn to type using the asdf qwerty method
  208. use Linux
  209. use a comfortable desk
  210. have your site on its on IP
  211. keep bad sites off your server
  212. don’t sell links on your site
  213. watch out for 403 errors
  214. keep images in a folder and not a subdomain
  215. optimize your images for Google Images
  216. embed keywords in your conent
  217. each page should have unique content
  218. use robots.txt file to block admin sections of your site
  219. use robots.txt to block other parts of your site
  220. fix 404’s by redirecting them to the home page
  221. use URL shortening sites
  222. include your keyword in the product URL
  223. have team meetings
  224. use Public Relations as part of your SEO strategy
  225. nofollow your terms and conditions pages
  226. nofollow your privacy page
  227. you can nofollow other pages that don’t get a lot of traffic
  228. don’t use CommentLuv – it will kill your OBLs
  229. encourage discussion on your social media
  230. combine SEO with branding
  231. validate your code using wc3 checker
  232. validate your HTML and CSS
  233. check for broken links daily
  234. make slide presentations using PowerPoint and upload to slideshare.net
  235. get links from PDF documents
  236. get links from different peoples web 2.0 properties relevant to your site
  237. use keywords in your about us section
  238. use a great CTA in your theme
  239. link your Facebook and Twitter accounts
  240. link your Facebook and Tumblr accounts
  241. link all your social media accounts
  242. be careful you don’t double post linked social media accounts
  243. use RSS graffiti to post WordPress > Facebook
  244. put the most important links at the top
  245. create catchy titles
  246. each page should be reachable from at least one static link
  247. use iwebtool.com
  248. customize your 404 page
  249. don’t use a ton of images per page
  250. engage in social sharing
  251. don’t complicate your header
  252. submit your sitemap to Bing
  253. diversify your anchor texts
  254. make sure your page renders correctly in Internet Explorer
  255. don’t use image maps
  256. stay away from javascript drop down menus
  257. post fresh content daily…more often if possible
  258. design your site with SEO in mind
  259. read SEOBook
  260. AJAX can pose problems for SEO be sure to consult
  261. if you can’t update your site often, add a blog
  262. make your whois information private
  263. get an active blog
  264. make your marketing team do 1 blog post per week
  265. make everyone in your organization blog about something relevant
  266. use nofollow if you don’t want to pass link juice
  267. nofollow all comment links
  268. don’t experiment on your “money site”
  269. don’t experiment with shady tactics
  270. check your analytics for search terms you didn’t know about
  271. optimize your site for search terms you did not know about
  272. don’t beg for links
  273. optimize your RSS feed
  274. don’t ping
  275. don’t use “indexing tools”
  276. for faster indexing – tweet your page
  277. for faster indexing – G+ share your page
  278. create a video sitemap
  279. use the hReview plugin for WordPress
  280. have a hacker look at your server and site for security
  281. follow wc3 standardization
  282. get links from Wikipedia
  283. quality over quantity
  284. be patient with SEO it could take months
  285. don’t jump for joy if you get ranked right away
  286. the Google Dance means your site is fluctuating in the results pages
  287. if one page has 2 links to the same domain, Google only counts one of them
  288. if you sell actual products, add them to places like Amazon
  289. use a separate domain for your CRM
  290. set up a separate subdomain for a support system for customers
  291. get links from as many referring IP’s as possible (always with quality in mind)
  292. get links from as many Class C subnets as possible (while keeping quality)
  293. check your domain authority using SEOmoz
  294. check your page authority using SEOmoz
  295. check your “lost” links using ahrefs or majestic SEO
  296. acquire page likes for your site
  297. acquire page twitter shares for your site
  298. acquire G+ shares and other social signals
  299. know your link profile like you do your bank profile
  300. get links from the same country as you want to target
  301. if you target internationally, install a language translation plugin
  302. get links from all countries
  303. comment on relevant blogs
  304. if you don’t have a logo, get one from fiverr
  305. make sure your site has a legit contact us page with all information
  306. use top xx lists and howtos
  307. don’t list your site on flippa
  308. use press releases, but use them wisely
  309. an aged domain is a good domain
  310. if buying a new domain, make sure it is clean from penalties
  311. create a free mobile app
  312. read Cashvertising
  313. don’t read ebooks with long sales pages from gurus
  314. don’t listen to gurus
  315. learn to write persuasively
  316. when writing sales copy, write short sentences using simple words
  317. include your link in your signature on forums
  318. post your link on forums
  319. include your link in your Youtube description
  320. don’t listen to blackhat advice
  321. don’t automatically listen to “whitehat advice” (wolf in sheeps clothing)
  322. don’t copy videos and use as your own
  323. watermark your images and videos
  324. learn PHP, PERL or Python
  325. check competition using Adwords Keyword Tool
  326. make sure your domain name is pronounceable
  327. use serpIQ
  328. check your competitors back links and see if their are any opportunities
  329. use something like dlvr.it or scoop.it
  330. don’t buy content
  331. Use Google Analytics
  332. Create your own images
  333. Take your own photography (and use it)
  334. Attend local seminars
  335. Get links from accrediting organizations (BBB and licensing institutes)
  336. Get certified by Google
  337. read up on website security
  338. verify your listings
  339. test your rich snippets
  340. don’t use fake PO boxes for Google Maps
  341. update Twitter often
  342. attend web seminars or “webinars” on SEO and similar industries
  343. supplement your SEO with adwords until you are where you want to be
  344. be patient – organic doesn’t happen overnight
  345. get reviews from your Customers on G+
  346. incentivize your customers to join and review your business
  347. use Google Trends and write about it
  348. offer discounts on Facebook and G+
  349. be a part of forums that are relevant to your industry
  350. take a photo of your company (we call them class photos)
  351. find people who blog in your niche and get friendly with them
  352. use SEO ultimate for WordPress
  353. check your anchor text ratio for signs of spam
  354. always monitor your back links for signs of spam
  355. fix your broken links (and ask the host to give you better anchor text)
  356. have local magazines do a write-up on you
  357. give your web developer a daily tip on SEO
  358. www or no www – pick one
  359. learn when to use a subdomain
  360. use copyscape
  361. learn Google search operators and use them
  362. use Oracle Virtual box
  363. change your search location to see how you look from other locations
  364. always keep your customers happy
  365. negative reviews will murder your PR
  366. design your site with SEO in mind
  367. find out why visitors are not converting (CRO)
  368. don’t keep coming soon pages up
  369. thin landing pages aren’t a great idea
  370. stay away from Ad Sense only sites
  371. use short domain names
  372. use easy to remember domain pages
  373. company’s use .coms
  374. organizations use .orgs (lots of non-profits)
  375. .nets are for places like ISPs and other networks
  376. use your country code TLD if you want to get ranked there
  377. use filezilla
  378. use notepad++
  379. don’t try to rank multiple domains (for the same company)
  380. fill out online profiles completely
  381. learn from your enemy
  382. look at similar sites as link opportunities
  383. use keywords in your image captions
  384. learn when to use tables
  385. tables are no substitute for divs
  386. use Pinterest
  387. find great board covers for Pinterest
  388. optimize your website for most common screen resolutions
  389. read Search Engine Journal
  390. you can learn from the blackhatters, just don’t do what they do
  391. use the simplest checkout process for ecommerce
  392. use Connect with Facebook (etc) whenever possible
  393. harvest email addresses anyway you can
  394. create a gravatar
  395. accessibility
  396. optimize your RSS feeds
  397. encourage users to subscribe to your RSS feeds
  398. keep a simple design (different than responsive)
  399. when writing, just write – don’t criticize yourself
  400. ask your brother/sister/mother/drycleaner to write for your blog
  401. if you have a good site, give it a good home on a dedicated server
  402. you can keep small sites on shared servers
  403. test your site for virii
  404. infographics are dead
  405. SEO is dead (are you kidding?) as long as there is search, there will be SEO
  406. get links from your friends blogs
  407. be sneaky, you can troll comments if you are smart enough
  408. interview experts in your field/niche
  409. write ebooks and promote them
  410. if you have a product, sell them on Amazon and Ebay and make a store
  411. if you need to delete your places listing, learn the proper way to do it
  412. link velocity is now more important than ever (and faster does not mean better all the time)
  413. recency – e.g sites that report on recent topics will be rewarded
  414. don’t buy links from fiver
  415. do buy cool content (videos etc) from fiver
  416. Be careful your “innovative” blog doesn’t already exist
  417. don’t look like a spammer (learn what they look like)
  418. learn how to leverage rich snippets in your category
  419. take screenshots and save them for blog case studies
  420. get links from billboards
  421. shove links into your image description
  422. social influence – how much your content will influence social activity
  423. get links from TV
  424. learn about taxonomy (not the act of stuffing animals)
  425. properly categorize your posts
  426. tag your posts with relevant snap phrases
  427. read Matt Cutt’s blog
  428. get links from radio
  429. read Google Webmaster Blog
  430. post the Google Webmaster Guidelines next to your desk
  431. put your link in your voice mail greeting (Hi, this is Rick from www.rickswebsite.com)
  432. don’t use “my” before your products (like “MY yahoo”) its soooo 2004
  433. choose an ergonomic position when working – you don’t want to strain yourself
  434. check for how many pages are indexed on your domain
  435. always check average time on site
  436. use Pingdom tools to check site speed
  437. be sure to take EVERYTHING into consideration before migrating your site to a new domain/server
  438. find an expert in your field and do an interview
  439. follow the experts on Twitter
  440. build a Facebook Page for your business
  441. watch distilled link building seminars
  442. put your website in your infomercial
  443. identify who your audience is (it might be different on the internet than who it is IRL)
  444. learn SEO acronyms
  445. ask questions on your blog to initiate comments
  446. use short sentences and short paragraphs
  447. highlight/bold keywords from time to time (as well as anchors)
  448. learn the video sitemap protocol
  449. use a Basecamp project for your site to organize your information
  450. any website related expense is pretty much a business writeoff (ask your accountant)
  451. If you want your video indexed, make sure that the page that it is on is strong
  452. use linux hosting or whatever *nix
  453. don’t use Windows hosting
  454. make howto videos
  455. get 2 monitors
  456. don’t rewrite articles
  457. use ccleaner often
  458. first rule of SEO, don’t talk about SEO
  459. learn about the EMD update
  460. build a Google+ page for your business
  461. read blogs related to your niche
  462. get links from your city/state
  463. nofollow comment links on your site
  464. be sure to moderate comments on your blog
  465. create a blog with proper categories
  466. learn about proper taxonomy in your site structure
  467. submit your site to citation sources such as manta and Yelp
  468. use Google Drive to share information
  469. use large font sizes to increase usability
  470. use caffeine to stimulate productivity
  471. don’t abuse drugs, they will end your career
  472. get a good camera to take great pictures
  473. take whiteboard how-to videos on your niche
  474. take before and after pictures of your work
  475. communicate with project managers/workers on Skype
  476. use Scrapebox link checker to check for live links
  477. don’t use Scrapebox to build links
  478. get links from your friends
  479. the meta keyword tag is still relevant in smaller search engines
  480. make sure to use the robots tag inside the page
  481. don’t create a family of sites or “blog networks”
  482. open external links in a new window
  483. videos will help time on site and bounce rate
  484. attend Google Analytics certification programs
  485. learn about adwords – it will help you with organic CTR
  486. use strong instead of bold
  487. use em instead of italic
  488. use keywords in lists
  489. try to keep images on the small side
  490. don’t be the person that uses all hx tags on every page – be normal
  491. folders, pages and images should all contain keywords
  492. manually check your ranking from different locations
  493. if starting out, choose a niche you are comfortable with
  494. don’t 301 a penalized domain to a new domain
  495. social signals, learn about them
  496. be weary of SEO plugins
  497. learn about new frameworks all the time
  498. use a lean theme for your site
  499. be excellent to each other
  500. do no harm
Frank Fitton

Frank Fitton

Frank currently resides in West Palm Beach, FL and attends Florida Atlantic University in Boca Raton, FL. He previously attended the University of Florida in Gainesville, FL. He has covered sports for both schools newspapers and written for numerous websites on a variety of topics. Frank has been active in social media for businesses for the past 6 years running the accounts of everything from a debt management company to an adult nightclub. In his free time he enjoys college football, golf, art, and films.
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  • Written by: Alex Kevin

    Good to read these tips, if we learn these 500 tips then surely we will become SEO expert thanks for sharing Sir Patrick!!

    • Written by: Patrick Coombe

      haha thank you very much Alex 🙂

  • Written by: Justin Temple

    Sweet list for SEO tips. A simple list and easy to read. Lots to learn from this post and refreshers. Thanks Bruce, have a great day.

  • Written by: Jay Patel

    Whoa. A big list. Many of them are more of an etiquette than a pure SEO tips. But thanks a lot for compiling such a long list.

    • Written by: Patrick Coombe

      hey thanks Jay 🙂 it was a fun little project we did but yes agree a lot of them are “good practice” and etiquette others are just plain ridiculous!

  • Written by: Sara

    WOW. I’m amazed that you did it;) Thanks for sharing!

    • Written by: Patrick Coombe

      it was a long road hahah 🙂

  • Written by: Michael Monturo

    Wow… just wow. LOL ;p

  • Written by: Kristina Roy

    First time I came through such long list of SEO tips. It would be good if these tips listed category wise.

  • Written by: Charles Floate

    This is THE best formatting I have ever seen… In my entire life. 😛

    • Written by: Patrick Coombe

      bahahahah oh yea top notch 🙂

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