The SEO and content marketing community has been in somewhat of a frenzy over Google’s recent announcement about including in-depth article snippets within the search engine results pages.
I admit, I’m jealous. I wish my content was good enough to be given in-depth article status. For now, I can only strive to do better, and see what the winners are doing.
A few weeks ago I analyzed a few dozen Google queries that displayed in-depth article snippets for the purpose of better understanding the why and how of it.
This week I set out to find 5 unlikely domains that were given in-depth article status, and to find out a little more about what makes them tick.
Also note that I am not by any means calling these domains non-authoritative or unworthy. They simply occur much less in the in-depth article listings (IDALs) than sites such as the New York Times and other mega-brands that seem to own the listings.
Not too much more than we already know. In-depth article status is given to brands that have a ton of authority, very lengthy content, and tons of trust.
Something new that I did notice is it does seem that most of the IDALs are at least 1 year old. Very rarely have I found an in-depth article from the year 2013 but there are exceptions.
We are still yet to see a domain that does not already have an in-depth article listing obtain one through schema (or content length, etc) manipulation, but I am sure someone will make it happen soon.
Hello I'm Patrick Coombe and I'm the CEO and Founder of Elite Strategies, an agency I started in 2009. One of the main reasons I love blogging about SEO is the research it takes to come up with the posts. It allows me to not only write about what I love, but to learn more about the industry in the process. I hope you enjoyed this post, if you did consider sharing it or even better linking to it!
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