What is Microcopy?

At the cornerstone of any user experience, is a very subtle form of copy: microcopy. Microcopy is found on every website, from the smallest of

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Crafting an SEO Friendly 404 Page

404 SEO image

Let’s face it, as SEO’s 404 errors are something we have to deal with. Some people freak out when they see a 404 error, others

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A (technical) SEO’s Guide to Emoji’s

search engine optimization

At this very moment in time, somewhere in a skyscraper in NYC or San Francisco there is a team of 10 or more highly paid

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